The Power of Promotional Gifts
In the ever-competitive business world, you have to make sure that you keep one step ahead of your rivals in order to stay relevant. Gone are the days when customers were loyal to a brand for life- consumers these days change their allegiances more than they ever have. Businesses now have to put the effort in to maintain repeat custom and increase the chances of consumer loyalty And building relationships is the best way to do this.
As a result, promotional gifts have gone from cheap and pointless to high class and necessary. Helping to build long-standing relationships between businesses and consumers, they are now imperative to success. Here are just some of the ways you can use promotional gifts and why they work for encouraging repeat business.
Say thank you for choosing you
Even in this online devoted world, customers like to feel valued. With personal interaction taking a backseat, the best way to do this is to offer them something in return for choosing your company over the hundreds of others out there.
Use them as an incentive
Everyone likes something for free and promotional gifts are no exception. Using them to entice people to buy something from your site – or to spend that little bit extra (think, ‘Free branded glass when you spend £20 or more’), will give them another reason to buy from you as opposed to your rivals.
Make sure they don’t forget you
Using branded items that display your name, logo or motto is one of the best ways of propelling your brand to the forefront of your customers’ minds. It’s always best to think about your customers and what they will need before you jump in feet first and potentially waste time and money creating something they won’t get excited about. If your target clientele is teachers, for example, a desk calendar, pen or notebook would be great – these would be less useful for fitness fanatics.
Use them as giveaways
Everyone likes something for free. If you’ve got a trade show or exhibition coming up, stock up on promotional gifts. When people visit large events they often speak to hundreds of people, meaning it can be hard for you to stand out from the crowd. But if you give them something – particularly something unusual – to take away, once they return home the memories of you and your company will ring louder and ensure that you are at the forefront of their minds.
Do you use promotional gifts as a marketing tool?
Speak to us today on 01373 458501 about your requirements.